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Anders Juel Rasmussen, the founder of CPH'ATTITUDE

Jewelry Composer

Anders Juel Rasmussen

I had the idea for CPH'ATTITUDE a few years ago, when I was handed some vintage jewelry. 
I was immediately drawn by the beautiful gemstones.


I noticed the quality of the stones, they were looking like they could last for a lifetime and in fact they are thousands of years in the making.

​I decided to make some new bracelets with the use of the vintage jewelry.

It went well, In fact so good that when I posted some pictures on SoMe people was excited. They asked me, where to buy this cool jewelry.

​The concept for CPH’ATTITUDE is t
o design cool jewelry inspired by street style fashion, and by music.

Each of my designs I give a title. It is jewelry with storytelling, and like music the designs carry a message.
I am Jewelry Composer, and my customers love to wear jewelry with positive attitude and inspiration.


When I founded the company, I didn´t want to build just another mainstream jewelry brand. 
When you look at CPH'ATTITUDE I am proud to say that I have succeeded with creating a unique brand, combining design and purpose.   


You can see some of my designs in the GALLERY

​CPH is the abbreviation for Copenhagen. ATTITUDE emphasizes that this is jewelry designed to make you stand out from the crowd 

Read the PURPOSE STATEMENT an encouragement to embrace yourself and to show your attitude

The video (english subtitles) is the story on how it began with a dream ✨  

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+45 93833575



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